The Problem

Hidden Valley Ranch was introducing its bold new Only Serious About Flavor platform and needed a playful way to bring seven different ranch flavors to life for an upcoming event while staying connected to the campaign’s distinctive visual identity.

The Solution

We transformed the flavor lineup into a cast of expressive characters, giving each variety its own personality while using Hidden Valley Ranch’s iconic packaging to keep the entire group unmistakably connected to the brand.

The Smoke

My goal was to create the bottle characters for all seven Hidden Valley Ranch flavors featured at the event using expressive faces, exaggerated poses, bold outlines and vintage-inspired cartoon details. Each character was designed to feel unique to its flavor while still working together as one recognizable Hidden Valley Ranch family.