The Problem

Access to elite soccer training and nutrition education is out of reach for many young Americans. While the popularity of soccer is surging, the U.S. pay-to-play system means many kids lack opportunities to showcase their skills and access the nutritional science to fuel their growth on and off the field. For young players, the dream isn’t just to play soccer, it’s to play like the pros.

The Solution

We gave American youth soccer players access to elite Real Madrid coaching, paired with Abbott’s expertise in health and nutrition, culminating in the chance to earn a once-in-a-lifetime trip to Madrid to train with the team. From local tryouts to global headlines, the Abbott Dream Team delivered world-class and coaching and nutrition to young athletes across the country while making Abbott synonymous with health, performance, and the beautiful game.

The Smoke

My goal was the execute the Logo Design & Social Content for Abbott Dream Team — a first-of-its-kind program in partnership with Real Madrid.