The Problem

As younger consumers redefine what home cooking looks like in smaller living spaces, Hidden Valley Ranch wanted to show that creating great food does not require a large kitchen. The challenge was to prove that bold flavor can come from even the smallest spaces.

The Solution

We transformed a New York micro-apartment into the Hidden Valley Ranch Tiny Restaurant, a one-day pop-up where guests enjoyed a three-course ranch-inspired menu created by Chef Kersti Bowser. The intimate space blended food, design and subtle brand details to show how Hidden Valley Ranch Seasoning can bring big flavor to everyday cooking.

The Smoke

My role focused on Print Design and Creative Support across the experience, including the email invitation, social content, visual mockups and materials that helped bring the restaurant to life. I worked within the Hidden Valley Ranch visual identity to create a cohesive experience that felt playful, welcoming and unmistakably HVR.