The Problem

Applebee’s wanted to extend the warmth and familiarity of its neighborhood dining experience beyond the restaurant and give fans a new way to engage with the brand. The opportunity was to turn that sense of comfort into something people could actually wear, share and make their own.

The Solution

We pitched the Applebee’s Cozy Collection, a limited-edition apparel line inspired by the brand’s welcoming, come-as-you-are personality. Each piece blended casual style, cozy textures and playful brand details to transform Applebee’s from a dining destination into something fans could bring into everyday life.

The Smoke

My role focused on design across the collection, developing apparel graphics and supporting visuals that brought the concept to life. I leaned into familiar Applebee’s cues with a more relaxed, wearable approach so the final pieces felt fun, comfortable and made for fans to show off outside the restaurant.