The Problem

Ocean Spray needed a presentation system that could feel as bold and distinctive as the brand itself while still being flexible enough for a wide range of stories. The challenge was balancing its farmer-founded heritage with the modern, maverick attitude behind “Born Tart. Raised Bold.”

The Solution

We created a sharp, flexible slide system inspired by Ocean Spray’s cranberry roots, independent spirit and unapologetically bold personality. The visual language blends heritage, energy and modern storytelling to give the brand a more ownable presence in presentations.

The Smoke

My goal was to create the Slide Design system and give Ocean Spray a presentation style with more personality, flexibility and visual impact. I built a range of layouts that could handle everything from big brand statements to detailed information while keeping the deck energetic, polished and easy to use.