The Problem

De’Longhi needed a seasonal identity for a holiday showcase that could bring together premium coffee, kitchen innovation and multiple brands without feeling overly polished or corporate. The goal was to create something festive, approachable and flexible enough to support an immersive product experience.

The Solution

We developed a winter-inspired visual system that paired clean branding with custom hand-drawn doodles, giving the event a warmer and more spontaneous personality. The mix of premium product imagery and imperfect illustration helped the experience feel elevated while still inviting and human.

The Smoke

My goal was to create the Logo Design for the De’Longhi Holiday Showcase and build a visual language that could stretch across the event. I developed the logo and supporting graphics to give the showcase a playful seasonal character while still leaving room for the products to stay front and center.